Introduction
Through a variety of owned media assets, the Thruline team regularly researches and discusses trends, priorities and opportunities in impact, sustainability / regeneration, policy and finance. With a focus on topics that include biodiversity preservation, circular economy, sustainability, climate technology, resilient infrastructure and other inputs to the UN SDGs and Planetary Boundaries, the Thruline team leads in new knowledge creation and helps clients and investors to develop their own thought leadership for market positioning and brand differentiation.
Thoughts Leadership - Detailed Service Description
(“Building your identity, brand and community”)
We took our expertise in building our own brand and media assets, and merged it with several of our trusted ecosystem partners to build a world class solution for our clients and portfolio companies. Top questions people ask include:
Who has this problem and how do you describe it:
Who
- Early stage ClimateTech companies and EdgeTech / Emerging Tech solutions solving complex problems
- Lacking professional, recent and relevant marketing and communications expertise
- Lacking professional, recent and relevant integrated digital marketing strategy and execution expertise
What
- Need to refine the story for investors, partners and customers
- Need a solid strategy and approach for execution
- Need to optimize for different audiences
What the solution looks like:
- Standard package with modular customizations
- Proven best practices growing a brand and a community
How does the solution work:
- Minimum 3-6 month engagement
- Initial consultation
- Develop brand strategy & communications investment plan
- Build and implement execution plan with a scalable, low-cost, support team
- Conduct ongoing maintenance & optimization
Other Programs
Because of the strong shared insights developed with its ecosystem and and its thought leadership, the Thruline Networks team develops a solid understanding of the specific areas in each of the six identified categories of waste where the market that requires innovation. The team then prioritizes each of the areas of opportunity and evaluates a large number of companies trying to solve the challenge presented. As the investment arm of the firm, the studio works in two ways. First, the studio leverages in-house investment advisory programs that reduce risk and facilitate investors taking advantage of unique insights to add value through direct investment in the companies solving these problems. Second, when the team identifies gaps in the value chain that are not sufficiently being served, the group launches companies to address the need.
Our Growth & Impact Advisory Services are designed to help organizations drive positive impact while achieving sustainable growth. Our team of experienced advisors can provide insights and guidance on business growth, capital access strategy, impact advisory, and financial advisory with a primary focus on clients in the areas of resilient infrastructure, climate change, food security, circularity/waste to value, and improved health.
Thruline Networks is an impact venture studio that takes a living systems approach to building resilient solutions to sticky global problems. Driven by the U.N. Sustainable Development Goals and the Planetary Boundaries as guiding frameworks, the firm focuses ClimateTech companies solving challenges primarily in circularity and waste to value.