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Service - Growth Impact & Advisory - Detailed Service Description
(“Delivering a clear path to clarity growth and impact”)
We’ve leveraged decades of experience in building go-to-market strategies, identifying potential customers and stakeholders, and implementing growth campaigns to deliver as a world class growth partner for our clients and portfolio companies. Top questions people ask include:
Who has this problem and how do you describe it:
Who
- Early stage ClimateTech companies and EdgeTech / Emerging Tech solutions solving complex problems
- Seeking best practices for expanding their initial areas of traction
- Lacking professional, recent and relevant integrated business development, marketing and strategy execution expertise
What
- Need to refine the approach by customer segment and persona
- Develop a solid strategy and approach for execution and metrics capture
- Optimize for different audiences
What the solution looks like:
- Standard package with modular customizations
- Flexible, stage-specific compensation plans
How does the solution work:
- Minimum 3-6 month engagement
- Initial consultation
- Develop a strategy & engagement plan
- Implement execution plan with a scalable, low-cost, support team
- Conduct ongoing maintenance & optimization
Other Programs
Because of the strong shared insights developed with its ecosystem and and its thought leadership, the Thruline Networks team develops a solid understanding of the specific areas in each of the six identified categories of waste where the market that requires innovation. The team then prioritizes each of the areas of opportunity and evaluates a large number of companies trying to solve the challenge presented. As the investment arm of the firm, the studio works in two ways. First, the studio leverages in-house investment advisory programs that reduce risk and facilitate investors taking advantage of unique insights to add value through direct investment in the companies solving these problems. Second, when the team identifies gaps in the value chain that are not sufficiently being served, the group launches companies to address the need.
Through a variety of owned media assets, the Thruline team regularly researches and discusses trends, priorities and opportunities in impact, sustainability / regeneration, policy and finance. With a focus on topics that include biodiversity preservation, circular economy, sustainability, climate technology, resilient infrastructure and other inputs to the UN SDGs and Planetary Boundaries, the Thruline team leads in new knowledge creation and helps clients and investors to develop their own thought leadership for market positioning and brand differentiation.
