Sweden Makes Plans to be the World's First Fossil Free Nation

The article below highlights an announcement from Shein about creating a “sustainable blue jean” that significantly reduces the amount of water used in its production. While on its surface this sounds like a good idea, the article raises a lot of questions about the industry of fast fashion and the definition of sustainable fashion.

Lots of large, bureaucratic, established organization talk about "being innovative" or "acting like startups". They want to experience the benefit of fast growth, creativity and the ability to quickly respond to unexpected market changes and opportunities.